“Listings with video walkthroughs are given a boost in Zillow's search algorithm, resulting in more views and saves on average. Search order is largely based on personalization and user behavior, but the only way as an agents to influence your listing’s ranking is by adding a video. In addition, every time a video is uploaded to Zillow an email notification is sent to potentially hundreds of buyers – anyone with a saved search in that area. This email lets a Zillow user know that a video has been uploaded to a home in their area, and invites them to take a look. These benefits from Zillow add greater visibility to your listing and help you find more qualified buyers, as you’ll be talking with buyers who can watch a video walkthrough of the home before contacting you.
Also, Millennial home buyers are coming to expect media options beyond just photos when they search for a home. In this year’s trends report, Zillow found that "Tech-savvy Millennial and Gen Z buyers may find greater value than older generations in using video/live virtual or 3D tours to help them make decisions. 45 percent of Gen Z and 41 percent of Millennial buyers find watching a recorded video of a home very or extremely important in helping them decide on their home" ( -2018 Zillow Trends Report)